Max Mara shows its Cruise Collection at the Collezione Maramotti in Reggio Emilia, Italy.

Artistic Director: Ian Griffiths Location: at the Collezione Maramotti in Reggio Emilia. It was in this exhibition space for contemporary art, that the latest 2019 Cruise collection was presented by the Italian house, with a wink to the first works of art (Kounelis, Twombly, Manzoni, among others) acquired by Achille Maramotti, founder of the Max Mara Group. Collection: pure lines, fluidity, lots of softness and several rounded shapes, with new volumes as seen through this enveloping grey coat. A Max Mara girl is graceful with a huge supple bag under her hands, she wears loose skirts and trousers, sometimes with a simple, fine strapped top. The tailored trousers contain silk for even more lightness. Pleats and bows bring a new modernity. The colours remain basic but deep, based around ecru, beige and grey, with several touches of black or midnight blue. Jumpers and coats transform into protective capes.To note: the straps are all rolled like rope, notably on the long dresses like the black version with a singular strap on one shoulder + the hand written lettering print which flits arounds several outfits.Music from the show (for use only in context of the show, under cover of the right to information)

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